I continue to believe that Congress must act in a responsible manner to allow the USPS management team to take the necessary steps to solve their problems. Recent studies show the “Mail Industry and associated businesses” to be a 1.1 trillion dollar segment of our annual US Economy. In addition 800,000 private sector jobs are linked to the mail. Call your Senator or Representative and push them to act.

Source: The New York Times


What are the most important elements of the direct mail letter to test?