Submitted by Jason on July 20, 2011 - 10:43am

Look no further than this recent survey done by Winterberry Group where they found that non-catalog direct mail continues to be the most effective marketing channel for acquisition and retention.

Direct mail continues to be a driver of new acquisitions in the industry.

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When you test, remember the 40/40/20 Rule Your success (response!) is based on 3 major factors
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