The 21st Century Postal Service Act of 2011

Four Senators have introduced a new bill titled "The 21st Century Postal Service Act of 2011" aimed at solving many of the issues currently facing the USPS.

Check out the link below for the official announcement from the DMA.


Proposed Postage Rates January 2012
Oct 19 2011 - 1:16pm

USPS Proposes new prices to be effective January 22, 2012. Click the link below to read the full breakdown.

Price increase PDF provided by the MFSA

Panel Approves Ending Saturday Mail Delivery
Sep 22 2011 - 1:00pm

The end of Saturday mail delivery may be approaching as a House of Representative's panel approved a bill ending Saturday delivery.

"WASHINGTON (Reuters) - A House of Representatives panel on Wednesday approved a bill that would end Saturday mail delivery by the U.S. Postal Service and establish a process that could lead to worker layoffs at the cash-strapped agency.

Republican lawmakers overrode the objections of their Democratic counterparts to approve the bill which would also phase out delivery to front-door mail slots as part of an overhaul of the service.

Down and Out at the Post Office
Aug 30 2011 - 11:45am

I continue to believe that Congress must act in a responsible manner to allow the USPS management team to take the necessary steps to solve their problems. Recent studies show the “Mail Industry and associated businesses” to be a 1.1 trillion dollar segment of our annual US Economy. In addition 800,000 private sector jobs are linked to the mail. Call your Senator or Representative and push them to act.

Source: The New York Times

Postal Service asks Congress to allow 120,000 layoffs
Aug 15 2011 - 4:34pm

Congress either needs to subsidize the USPS with tax payer money or get out of their way so they can make the necessary changes to the organization to remain the huge part of our economy that the mail is!! Mail will not go away the USPS needs to change. Congress really can’t have it both ways!!

Source: CNN Money

The Problems with Do Not Mail Lists
Aug 9 2011 - 4:34pm

Doc likes cutting back on unwanted mail as much as the next guy, but then I also enjoy getting material in the mail that is of interest to me even if I didn’t ask for it. So I’ve been closely following a number of initiatives across America to beef up various Do Not Mail laws. One group that does a good job advocating against such laws is Mail Moves America.

Here are a few considerations when looking at the topic:

U.S. Postal Service Loss Continues in Third Quarter
Aug 8 2011 - 2:26pm

Congress needs to act in a responsible manner to change the outlook for the USPS. The Postal Service receives no tax dollars for operating expenses yet has so many costly mandates as a result of congressional action. Call on your members of congress to act now before it’s too late.

Source: USPS

Postal Service woes could hit direct mail vendors
Aug 4 2011 - 2:25pm

The U.S. Postal Service is in the red and with a projected loss of more than $8 billion this year, some political direct mail vendors worry that delivery cutbacks could exert an impact on what they can offer to candidates and campaigns.

Postmaster General Patrick Donahoe sounded the alarm late last month in an interview with USA Today, telling the newspaper that financial woes necessitate some serious changes, starting with the elimination of Saturday mail. Within 15 years, he warned, it could mean scaling back mail delivery to just three days a week.

Editorial Response: Proposed Postal Legislation Would Hurt Nonprofits, Says DMA
Aug 3 2011 - 12:11pm

August 2, 2011 — In response to an editorial published July 28 by the Washington Post entitled, "A Better Route for USPS," the Direct Marketing Association (DMA) comments: The editorial, "A Better Route for USPS," supporting the postal legislation introduced by Representatives Issa and Ross, correctly highlights the financial situation facing the US Postal Service (USPS) is much worse than most Americans and legislators realize.

Direct Mail Drives Charitable Donations and Retention
Jul 26 2011 - 2:42pm

From Print in the Mix:

A new report by Blackbaud’s Target Analytics, a global provider of software and services for nonprofit organizations, shows that direct mail remains the source of most charitable donations.

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report features research on nonprofit online giving in the context of an integrated direct marketing program. This year’s analysis covers 15.6 million donors and more than $1.16 billion dollars in revenue. Select findings:

DMA Comments on the PRC
Jul 26 2011 - 12:12pm

Check out the comments before the PRC by the DMA along with other mail industry advocates.

Download the PDF here.

The End of an Era
Jul 22 2011 - 10:04am
The Space Shuttle making its final landing.

What a perfect end to an amazing program. When Americans want to we can achieve outstanding results.

God Bless the USA!

High Res Version

No more Saturday deliveries?
Jul 20 2011 - 11:25am

Postmaster General Patrick Donahoe is warning that Saturday mail deliveries will soon be a thing of the past. Check out the link to read more of his comments on the state of the U.S. Postal Service.

USA Today

Direct Mail is Resilient!
Jul 20 2011 - 10:43am

Look no further than this recent survey done by Winterberry Group where they found that non-catalog direct mail continues to be the most effective marketing channel for acquisition and retention.

Direct mail continues to be a driver of new acquisitions in the industry.

Click to View as PDF

Call Your Senators and Members of Congress!
Jun 30 2011 - 3:39pm

Call your senators and member of congress, we need them to take action on Postal issues to avoid an unnecessary failure of the USPS. They can become profitable if congress gives them the helping hand they deserve.

Read more on the subject:

MultiChannel Merchant: USPS Needs Congress's Help

USPS Needs Relief From Pre-Funding Benefits
Jun 23 2011 - 2:54pm

The USPS continues to fight for relief from Congress on the burden of pre-funding retiree pension and health benefits. We need real reform in order to make our mail system viable going forward.


ACMA Head: Don’t Rule Out Exigent Postal Rate Hike
Jun 16 2011 - 12:01pm

USPS is still working to try to raise rates to cover its operating losses. If Congress fails to act the USPS may not have a choice. Call your states US Senators and your member of Congress and urge them to take action on Postal Reform.

Source: MultiChannel Merchant

PRC Report Created Difficult Circumstances
May 12 2011 - 8:35am

The Postal Service continues to walk a very fine line as it works toward some legislative relief that will help bring its costs down. Here’s hoping they get what they need.

PRC Says USPS Postage Increase Within Price Cap but Flat-Shaped Rate Increase Should Have Been Higher
Feb 17 2011 - 12:51pm

February 17, 2011 — The Postal Regulatory Commission has found that the Postal Service postage increases for market dominant classes of mail were correctly calculated within the statutory CPI price cap. Thus, those rate increases will be effective on Sunday, April 17, 2011.

Intelligent Mail Barcodes
Jan 18 2011 - 12:28pm

Following is the announcement we received on January 13, 2011 from the USPS. Please take the time to review this, as it relates to the transition from POSTNET barcodes to Intelligent Mail Barcodes.

"Recognizing ongoing concerns about mailers' readiness for broader adoption of the Intelligent Mail barcode (IMb®), the USPS® has decided that automation discounts for mail with POSTNET barcodes will continue to be offered beyond May 2011.

Postal Rates: AMA Objects to PRC Ruling on CPI
Dec 21 2010 - 10:29am

The Affordable Mail Alliance objects to a Dec. 10 ruling by the Postal Regulatory Commission that allows the U.S. Postal Service to bank a negative CPI (Consumer Price Index) instead of using it to lower the subsequent CPI rate adjustment cap.

The PRC's ruling states that the USPS uses the last 12-month period to determine the CPI cap, says Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association and AMA member. "The law also allows the USPS to bank any unused portion of a cap to be used later—it must be used within five years," he says.

IMb Services Update
Nov 24 2010 - 1:38pm

Reminder: Migrating to the IMb™ Webinars:

In May 2011, eligibility for automation discounts in letter and flat mailings will require mailers to use an Intelligent Mail® barcode (IMb) on each mailpiece in Full-Service and Basic IM mailings, as the POSTNET™ barcode will no longer qualify for automation prices. To help in transitioning to the IMb, the Postal Service™ is conducting webinars entitled “Migrating to the IMb” between November 2010 and May 2011.

2011 Saturation and High Density Incentive Program Details
Nov 15 2010 - 1:19pm

2011 Saturation/High Density Program Details As Provided By The USPS

If you are identified by the USPS as being eligible you will be sent an invitation letter sometime after November 1, 2010.

If you feel you qualify, but did not receive a letter, you may request a review of your eligibility by contacting the USPS at no later than December 20th, 2010.

You may apply online at

Application deadline is December 31, 2010.

If you are not sure you qualify, we encourage you to fill out the application.

Veterans Day
Nov 11 2010 - 5:49pm

You serve so we can be free
You sacrifice so we can enjoy
You answer the call so we can rest in peace
You die so that we can live
We honor you
We pray for you
We thank you
We will never forget
God Bless you for being you!!

2011 Saturation and High Density Incentive Program
Nov 9 2010 - 5:51pm

2011 Saturation and High Density Incentive Program

The Postal Service will implement an incentive program designed to increase the volume of Standard Mail and Nonprofit Standard Mail letters and flats mailed at saturation and high density prices, upon completion of PRC review.

USPS Announces New Shipping Products, Prices for 2011
Nov 9 2010 - 10:15am

From the Multi Channel Merchant:

The U.S. Postal Service announced price increases and new products for its shipping services next year, effective Jan. 2.

The overall price increase for all USPS shipping services products is 3.6%. Priority Mail prices will increase 3.5%, and there will be new prices for Express Mail, Global Express Guaranteed, Express Mail International, Priority Mail International, Parcel Select and Parcel Return Service.

Postal Service says they do not want to charge fees, see for yourself
Nov 8 2010 - 8:42am

From the DMM Advisory:

A Message to Customers from Steve Kearney, Senior Vice President, Customer Relations

I've heard reports of and been asked questions about misguided theories that apparently are being voiced, and I feel it necessary to address the accusation that USPS is looking at "penalties" as a new revenue stream.

Here are the facts:

When USPS finds mail that doesn't meet the standards for the discount claimed when presented, the mailer must pay the price for which the mail qualifies.

This price adjustment is not a penalty, just the payment of proper postage.

Get Out and Vote!
Nov 2 2010 - 2:56pm

Remember to vote today. The freedom we have in our country is truly a blessing from God that many in the world do not enjoy! Our fellow Americans have fought and died to give us the privilege and responsibility to go to the polls today and cast our vote. Please don’t disrespect their sacrifice by not voting!

Happy Halloween
Oct 29 2010 - 9:42am

Happy Halloween from everyone at Strategic Marketing and Mailing!

Postal Service Appeals PRC Decision on Exigent Price Request
Oct 22 2010 - 1:47pm

From the DMM Advisory:

WASHINGTON — The U.S. Postal Service today announced its decision to appeal the Sept. 30 ruling of the Postal Regulatory Commission denying the Postal Service exigent price request.

The Postal Service Governors' decision means that a petition will be filed in the United States Court of Appeals for the District of Columbia Circuit, seeking a review of the PRC’s interpretation of the law that governs how prices can be set under extraordinary and exceptional circumstances.

Statement of Postmaster General on PRC Ruling, Fully Paying Retiree Health Benefit Mandate
Oct 8 2010 - 10:14am

The Postal Service is in desperate need of Congressional action in order to survive!! While we avoided a rate increase for the time being it is clear that without legitimate legislation to address the Postal Services mounting financial pressures the cost will be far greater in the future. Call your Senators and Representatives and urge them to take action to save the Postal Service as we know it. The price of continued inaction by Congress is far too high for us to pay!

First Class Postal Increase Proposal Denied
Sep 30 2010 - 11:58am

From the The Star Tribune:

WASHINGTON - The independent panel that oversees the U.S. Postal Service has denied the agency's request to increase the cost of mailing a letter by 2 cents - to 46 cents.

The Postal Regulatory Commission announced its decision rejecting the requested price hike at a news conference Thursday.

Postal Service to Seek January 2011 Price Change
Jul 7 2010 - 11:29am

From the DMM Advisory:

As outlined in the Postal Service’s action plan presented on March 2, price changes are one of a series of solutions that we are pursuing to become financially sound.

Later today, we will file with the Postal Regulatory Commission (PRC) a price change proposal for our Market Dominant products, which includes First-Class Mail®, Periodicals, Standard Mail®, Package Services and Special Services.

USPS To File Rate Case with Postal Rate Commission
Jul 6 2010 - 10:49am

During an on-line briefing to select associations and trade representatives earlier this morning, the Postal Service outlined the content of the price increase it will be filing later today with the Postal Regulatory Commission.

Overall, the increase will average 5.6%.

Rock Star
Jan 11 2010 - 11:09am

Good Morning,

It is a new year and I wanted to take this opportunity to wish you all the best during 2010! I am thankful to be serving with such a dedicated team and look forward to seeing our greatness this year as we serve our clients and each other. I am blessed by God to be your leader and I want to challenge you to reach for the stars!

I want each of us to rise up and become the ROCK STARS that we are. This is my focus as we enter 2010 that all of us will be ROCK STARS!

A Strategic Marketing & Mailing ROCK STAR is someone who:
1)Serves Our Clients.

Happy 20th Birthday!!
Dec 2 2009 - 6:55pm

This is a day of giving thanks to God for how He has blessed and cared for Strategic Marketing and Mailing the past 20 years! I am humbled by witnessing His work on our behalf in so many amazing ways. While my mistakes are too numerous to mention He has forgiven me and filled the void like only God can. I celebrate today knowing that without God’s grace Strategic Marketing and Mailing would be a distant memory!

A letter should look like a letter. Period.