Here’s the deal: Customers are more likely to respond when they’re contacted numerous times through various channels. Mail. Phone. Web. That’s especially true when you can use technology to customize their communications. So keep it personal.

Which is why we recommend integrating your mail with a customized web site and automatic follow up. The truth is, in today’s world you really can’t ignore the Internet. So let SM&M put you in the subject line.

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To respond, they must be able to read it. Help them read it easily