Strategic Marketing And Mailing

WE’LL MAKE SURE YOU ANALYZE EVERYTHING

Your communication is only as good as your analytics. So we package it all together for you. We call it SMMartTrackingSM

You can quickly and clearly answer questions like:

• How do I know if someone responds to my PURL site?
• How do I know where they came from?
• Did they register or abandon?
• Did they download, request more information, ask for a call back?
• What message did they actually receive?

Truth is if you can’t answer these questions, how the heck are you going to know what to do next?

Our dashboard reporter gives you the answers to all of these questions. And it does it at warp speed. Here’s how it works: We drive customers to their own personalized microsite that’s customized with the variable data that means the most to them. We confirm their visit instantly, and set up a call back or email follow-up. And we report on all of it.

Want to see how many leads, responses and click-throughs your campaign generated using one of our PURLS? Our Dashboard makes it easy. Just click on the dashboard to see responses then export them to .RTF or .XLS formats if you want.

One click shows you how many visits and abandons you had. It shows if your PURL was developed to gather survey data. And it shows how your customers answered your survey. You can break it down on a question-by-question basis, and see percentages for a quick tabulation on results to date. Plus you can create charts and graphs for a quick visual aid. You can do it all in seconds.

Want to see the follow up your customers received? Click on the "messages" tab to see email triggers or SMS messages sent. Check for bounce backs. To keep tab on your ROI with a simple calculator on the dashboard, just plug quantities into the field for an instant ROI.

Simply put, SM&M's Integrated Marketing Group can help you create totally targeted, trackable communications. Want to talk to a specialist?