Today’s personalization capabilities go far beyond the salutation. You may want to calculate specific customer amounts or build gift-ask charts based on past contributions. By changing a few words, sentences or entire paragraphs based on variable data, you can create a mail piece that caters to the interests and history of each recipient. Personalization improves response rates for business-to-consumer, business-to-business, non-profit, political and other direct marketers. Here are just a few of the ways personalization can be used to enhance your direct mail results:
Applications
- Letters
- Surveys
- Postcards
- Brochures/Self-Mailers
- Return Address Labels
- Integrated Cards
- Statements/Bills
- Renewals
Services
- 4-color Variable Print on Demand
- High-speed Continuous Laser Printing (Simplex or Duplex)
- Cut-sheet Laser Printing (Simplex or Duplex)
- High-speed Inkjetting (Simplex or Duplex)
- Impact Printing
- Envelope Laser Printing
